Onsite from Day 1

RESPONSIBILITIES

• Work closely with Director Consumer Marketing to develop and manage the annual Marketing Calendar to drive consumer engagement, series awareness and promotional efforts in support of OWN as a brand, it’s programming and network initiatives.
• Develop and distribute Marketing timelines for Scripted, Unscripted, Special and Spotlight series
• Coordinate cross-departmental launch campaigns and ensure alignment with strategy, timing, messaging, etc.
• Partner with PM team on timely delivery of assets and launch materials needed for promo campaigns
• Work closely with Director Consumer Marketing to develop successful marketing campaigns, owning their implementation from ideation to execution, leveraging owned, earned and paid media
• Develop, distribute, communicate and maintain creative briefs
• Assist in the creation of marketing decks
• Work closely with project management team, network operations team, and media logistics teams to operationalize and execute marketing support for all brand initiatives and campaigns
• Partner with research team to gather audience insights and series performance data to identify growth opportunities and areas for marketing support
• Work closely with Discovery Media Services team to manage on-air marketing promo schedules and corporate barters
• Partner with cross-functional teams to develop series launch plans and audience growth opportunities with associated marketing support
• Facilitate approvals as needed from partnering departments affected by material usage and tactical launch such as legal, PR and production
• Manage day-to-day agency relationship and partnerships to deploy marketing activations and media buys
• Develop and distribute media briefs to agency partners
• Review, approve and launch paid media campaigns and gather performance reporting
• Provide optimization recommendations as needed
• Compile competitive reporting as needed
• Administrative tasks and duties
• Open and manage POs
• Work with PM team to manage campaign budgets and reconcile invoice discrepancies
• Oversee trafficking process across agency and PM: Review creative matrix and platform inputs for each media campaign
• Request marketing materials needed for campaign promotion

QUALIFICATIONS

• 3-5 years agency or client side experience
• Experience with a variety of organic and paid channels across digital and non-digital platforms e.g. Social Media, Radio, OOH, Print, Linear TV, Connected TV, SEM
• Strong communication and interpersonal skills with the ability to interact with senior level management, internally and externally
• Excellent written and oral communication skills
• Highly organized and proficient in Google Workspace and Microsoft Office Suite
• Entertainment media planning experience a plus