The Content Creator/Social Media Marketing Associate is a part of the Social Media Operations team within Corporate Communications and is responsible for providing and fully executing on innovative and strategic communication to stakeholders within the Canon U.S.A. organization, affiliates and subsidiaries regarding the planning and execution of social and digital campaigns following industry best practices. Additionally, as the social media videographer point of contact, you will be focused on staying on top of trends in motion design and social media to generate new creative ideas to incorporate motion graphics into our social strategy that will attract attention and stand out from competitors.

RESPONSIBILITIES:

– Produce, edit and create video productions for Social Media usage along with video content to be utilized internally/externally with our stakeholders, partners, and sponsors. Film videos on-site or at various locations (locally).

-Actively partner with cross-functional teams including Corporate Communications / CSR Marketing, B2B stakeholders, as well as collaborating with our Canon affiliates and subsidiaries including but not limited to Canon Solutions America while helping to expand awareness and penetration of social/digital activities.

-Focus on the day-to-day management, implementation, tracking/reporting and optimization of digital marketing content and campaigns across social media.

-Collaborate with social media operations team on new and upcoming content to help bolster brand awareness (through contests, sweepstakes, etc.).

REQUIRED:

– Bachelor’s degree required

– 3-5 years of experience in digital marketing, specifically paid and organic social media.

– Must have hands on experience and advanced understanding of operating camera(s) specifically Canon equipment, lighting, and audio equipment.

– Able to tell a story, convey a message and communicate an idea using video, all while engaging the audience and making sure it meets our brand guidelines.

– Must have strong attention to detail

– Hands on experience with managing social media channels and content, reporting on social analytics and insights

– Hands on experience with enterprise social publishing and listening platforms such as Sprout Social, along with paid experience (Facebook Ads Manager, LinkedIn Ads Manager, YouTube Ads and Twitter Ads).

– Strong project management skills and the ability to prioritize and deliver high-impact results working under tight deadlines across multiple stakeholders

– Ability to review marketing metrics and assess underlying drivers to gauge and optimize performance

– Experience managing and working across departments to accomplish project deliverables and establish consensus if needed

-Comfortable advising on digital best practices and recommendations in a group setting

-Understanding of social media metrics; ability to interpret the results and trends as well as take action to increase effectiveness of social media campaigns.

– Highly proficient in Microsoft Excel, PowerPoint, Adobe Premiere, Motion Array, PhotoShop, InDesign and Word.

This position offers a hybrid work schedule requiring you to be in the office Monday and Wednesday with an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note, that work schedules and office reporting requirements may change from time to time based on business needs.