RESPONSIBILITIES:

• Work with the President and VP of Engineering to execute all aspects of the Company’s marketing strategy, including the development of the strategy and concepts, creating content, and leveraging multiple marketing platforms
• Manage website and its content using WordPress. Direct and make continuous improvements to the website for Search Engine Optimizations. Handle minor updates and work closely with outside contractors for major changes to website.
• Monitor and develop recommendations for SEO and updates as needed
• Create and implement marketing campaigns including through the website and pay per click. Develop future campaigns based on Market Research and other data analyses.
• Manage and be responsible for the company’s marketing spend, and report on ROI metrics.
• Implement CRM system for handling sales inquiry data collection and followup by the Customer Service & Sales team.
• Plan marketing initiatives that can lead to increased business and revenue such as Trade Shows, Expos, etc.

REQUIREMENTS:

• At least 5 years of business-to-business marketing experience required
• At least 5 years of website management requirements (experience with WordPress preferred)
• Basic understanding of power electronics preferred
• Excellent analytical abilities
• Outstanding communication and interpersonal skills
• Up-to-date on the latest trends and technologies in digital marketing
• Excellent project management skills

BENEFITS:

• Health Insurance: HMO with HSA, 93% of employee’s premium paid by CRI
• Vacation: 3 weeks/year
• Sick/PTO: 6 days/year
• Holidays: 9 days/year
• Simplified Employee Pension (SEP) plan
• Annual Bonus: Depending on profits, job responsibility & job performance.
• Working Remote: Negotiable after period of training

MUST HAVE:

At least 5 years of business-to-business marketing experience.

At least 5 years of website management requirements

NICE TO HAVE:

Experience with WordPress